THE MISSED OPPORTUNITY
Your field team is already your best digital organizer. They just haven’t been trained, yet.
Campaigns and organizations spend heavily on digital, then treat field and digital as two separate programs. The people having the most trusted conversations never get the tools to share them – it doesn't make sense.
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Canvassers have powerful conversations but too often, nothing travels past the doorstep.
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Events get planned, but turnout depends on a few last-minute posts.
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Field wins happen every week, and nobody captures or shares the story.
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Volunteers try to post, but they're off-message and not on brand.
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You can’t afford a full-time digital director, but you need that level of strategy.
MY APPROACH
Field and digital, working in tandem.
I design the structure behind the mission: how the message, the people and the systems fit together, so a small team can reach far more people without losing its voice.
Craft the message.
Clear, consistent language that tells people who you are, what you do and who you do it for, everywhere you show up.
Connect with your community.
Field teams, volunteers, email, text, web and social, all moving supporters from silently watching to showing up ready to work.
Create the mobilization machine.
The tools, workflows and routines behind the scenes that make the work repeatable, measurable, and sustainable.
WAYS TO WORK TOGETHER
Train your team. Strengthen your strategy. Grow the movement.
02.
Digital Organizing Consultant
Senior digital strategy without a full-time hire. I lead your message, email, text, web and social strategy, and build the systems your team runs.
For: elected officials, campaigns, nonprofits
03.
Digital Organizing Mentorship
A monthly mentorship with live trainings for organizers, canvassers and field staff who want to grow their digital skills and stand out in the work.
For: individual organizers · coming soon
FREE DOWNLOAD
The Digital Organizing Starter Kit
Checklists, templates and prompts to help any field team capture content, promote events and tell the story of their work.
WHAT THEY SAID
“Testimonials are a powerful way to boost a brand’s image and provide a sense of what it’s like to work together...”
WHAT THEY SAID
“Share something positive a past client has said and encourage potential clients to get onboard...”
WHAT THEY SAID
“Endorsements from real customers lend a personal touch to the website and can go a long way...”
WHO I WORK WITH
Built for the people closest to the community.
I’m especially committed to Black-led and women-led organizations and to the organizers who carry the work from campaign to campaign.